ABOUT me
Experience across industries, cultures, and markets has shaped how I approach customer experience: stay curious, understand the full picture, and build solutions that work for real people.
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My goal isn't to hand you a presentation and disappear.
It's to help you build something that actually works.
A More Human Approach
Hi, I'm Stacy.
I've spent 16+ years working in customer experience, from helping customers directly to leading teams, building operations, implementing technology and automation, and bringing customer insights to senior leadership.
I've also had the opportunity to help build customer experience operations alongside businesses launching and growing their ecommerce channels. That means I understand CX from both sides: what the customer experiences and what has to happen behind the scenes to deliver it.
I started Smithey CX because I genuinely enjoy helping businesses solve problems and grow. I'm not a large consulting agency, and that's intentional. I take the time to understand what's actually happening in your business, what's getting in the way, and what will make a meaningful difference for your customers and your team.
A Global
Perspective
My story began in Los Angeles and later took me to Philadelphia, followed by years of traveling and living throughout Asia, including a year in South Korea. Experiencing different cultures and ways of doing business taught me to look beyond a single market or point of view. It shaped how I think about communication, customer expectations, and the importance of adapting thoughtfully rather than assuming one approach works everywhere.
Professionally, I’ve worked across apparel and fashion, video game merchandise, and most extensively, the beauty industry. Each environment has given me a different perspective on customers, operations, ecommerce, and what it takes to deliver a consistent experience as a business grows.
Much of my work has also been within regulated consumer environments. I have a longstanding interest in law and compliance, and I value the details that protect both customers and businesses. For me, strong customer experience is not separate from responsible operations. The two should reinforce each other.